/* ============================================
   PPC MANAGEMENT — FULL MOBILE OPTIMIZED
   Brand: #F97316 (orange), #10B981 (green)
   ALL dark bg text: WHITE
   ============================================ */
body { background: var(--cream-bg); padding-top: 70px; }
.container { max-width: 1200px; margin: 0 auto; padding: 0 2rem; }
.section-header { text-align: center; margin-bottom: 3.5rem; }
.section-header h2 { font-size: 2.8rem; font-weight: 800; line-height: 1.12; color: var(--text-dark); margin-bottom: 1.25rem; }
.section-desc { font-size: 1.1rem; color: var(--text-gray); max-width: 680px; margin: 0 auto; line-height: 1.75; }
.light-heading { font-size: 2.8rem; font-weight: 800; line-height: 1.12; color: #ffffff; margin-bottom: 1.25rem; }
.section-desc-light { font-size: 1.1rem; color: rgba(255,255,255,0.6); max-width: 680px; margin: 0 auto; line-height: 1.75; }
.brand-highlight { color: var(--accent-red); position: relative; display: inline-block; }
.brand-highlight svg { position: absolute; bottom: -2px; left: 0; width: 100%; height: 12px; overflow: visible; }
.brand-highlight svg path { stroke-dasharray: 200; stroke-dashoffset: 200; animation: drawLine 1.5s ease forwards 0.5s; }
.highlight-orange { color: #F97316; position: relative; display: inline-block; }
.highlight-orange svg { position: absolute; bottom: -2px; left: 0; width: 100%; height: 12px; overflow: visible; }
.highlight-orange svg path { stroke-dasharray: 200; stroke-dashoffset: 200; animation: drawLine 1.5s ease forwards 0.5s; }
.ppc-orange-text { color: #F97316; position: relative; display: inline-block; }
.ppc-orange-text svg { position: absolute; bottom: -4px; left: 0; width: 100%; height: 12px; }
@keyframes drawLine { to { stroke-dashoffset: 0; } }
.handwritten-note { font-family: 'Caveat', cursive; font-size: 1.4rem; color: #F97316; }
.animate-on-scroll { opacity: 0; transform: translateY(30px); transition: opacity 0.7s ease, transform 0.7s ease; }
.animate-on-scroll.visible { opacity: 1; transform: translateY(0); }

/* F1: HERO */
.ppc-hero { background: linear-gradient(180deg, #4CC9E8 0%, #6DD5ED 30%, #B8E6F2 65%, var(--cream-bg) 100%); padding: 5rem 2rem 6rem; position: relative; overflow: hidden; }
.hero-bg-mesh { position: absolute; inset: 0; background-image: radial-gradient(circle at 2px 2px, rgba(255,255,255,0.15) 1px, transparent 0); background-size: 50px 50px; pointer-events: none; }
.ppc-hero .container { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: 4rem; align-items: center; position: relative; z-index: 2; }
.hero-content { text-align: left; }
.hero-breadcrumb { font-size: 0.8rem; font-weight: 600; color: rgba(27,27,47,0.5); margin-bottom: 1.5rem; }
.hero-breadcrumb a { color: rgba(27,27,47,0.6); text-decoration: none; }
.bc-sep { margin: 0 8px; opacity: 0.4; }
.hero-badge-row { display: flex; gap: 12px; margin-bottom: 2rem; flex-wrap: wrap; }
.hero-badge { display: inline-flex; align-items: center; gap: 8px; padding: 8px 18px; background: #fff; border-radius: 50px; font-size: 0.78rem; font-weight: 700; color: var(--text-dark); box-shadow: 0 2px 12px rgba(0,0,0,0.06); }
.hero-badge.badge-dark { background: #000; color: #fff; }
.live-pulse { width: 8px; height: 8px; border-radius: 50%; background: #22C55E; box-shadow: 0 0 8px #22C55E; animation: pulse 2s infinite; }
@keyframes pulse { 0%,100% { opacity:1;transform:scale(1); } 50% { opacity:0.5;transform:scale(0.8); } }
.ppc-hero h1 { font-size: 3.4rem; font-weight: 800; line-height: 1.06; color: var(--text-dark); margin-bottom: 1.5rem; letter-spacing: -1px; }
.ppc-hero .hero-desc { font-size: 1.12rem; color: var(--text-gray); line-height: 1.75; margin-bottom: 2rem; }
.hero-cta-row { display: flex; align-items: center; gap: 2rem; margin-bottom: 2.5rem; }
.cta-link-ghost { display: inline-flex; align-items: center; gap: 8px; font-size: 0.9rem; font-weight: 700; color: var(--text-dark); text-decoration: none; transition: all 0.2s; }
.cta-link-ghost:hover { color: #F97316; }
.cta-link-ghost svg { transition: transform 0.2s; }
.cta-link-ghost:hover svg { transform: translateX(4px); }
.hero-stats-row { display: flex; align-items: center; gap: 2rem; }
.hero-stat { display: flex; flex-direction: column; }
.hero-stat-val { font-size: 1.8rem; font-weight: 800; color: var(--text-dark); line-height: 1; }
.hero-stat-label { font-size: 0.72rem; color: var(--text-gray); font-weight: 600; margin-top: 4px; }
.hero-stat-divider { width: 1px; height: 36px; background: rgba(0,0,0,0.1); }
.hero-visual { position: relative; }
.hero-dash-card { background: #fff; border-radius: 20px; padding: 2rem; box-shadow: 0 25px 60px rgba(0,0,0,0.1); position: relative; }
.hdc-badge { position: absolute; top: -14px; right: 20px; background: #F97316; color: #fff; font-size: 0.65rem; font-weight: 800; padding: 8px 18px; border-radius: 50px; letter-spacing: 1px; box-shadow: 0 4px 15px rgba(249,115,22,0.4); }
.hdc-top { display: flex; justify-content: space-between; align-items: center; margin-bottom: 1.5rem; }
.hdc-title { font-size: 0.7rem; font-weight: 700; color: var(--text-gray); letter-spacing: 1px; text-transform: uppercase; }
.hdc-status { display: flex; align-items: center; gap: 6px; font-size: 0.72rem; font-weight: 700; color: #22C55E; }
.status-dot { width: 6px; height: 6px; border-radius: 50%; background: #22C55E; box-shadow: 0 0 6px #22C55E; }
.hdc-metrics { display: grid; grid-template-columns: repeat(2, 1fr); gap: 10px; margin-bottom: 1.5rem; }
.hdc-m { background: var(--cream-bg); padding: 12px; border-radius: 12px; text-align: center; }
.hdc-l { display: block; font-size: 0.6rem; font-weight: 700; color: var(--text-gray); text-transform: uppercase; letter-spacing: 0.5px; margin-bottom: 4px; }
.hdc-v { display: block; font-size: 1.3rem; font-weight: 800; color: var(--text-dark); line-height: 1; }
.hdc-v.accent { color: #F97316; }
.hdc-c { display: inline-block; font-size: 0.65rem; font-weight: 700; color: #22C55E; margin-top: 3px; }
.hdc-chart { height: 60px; }
.chart-bars { display: flex; align-items: flex-end; gap: 5px; height: 100%; }
.chart-bar { flex: 1; border-radius: 3px 3px 0 0; transition: height 1.2s cubic-bezier(0.23,1,0.32,1); height: 0; background: #F97316; }
.hdc-footer { display: flex; justify-content: space-between; padding-top: 1rem; margin-top: 1rem; border-top: 1px solid rgba(0,0,0,0.05); font-size: 0.82rem; color: var(--text-gray); }
.hdc-footer strong { color: var(--text-dark); }

/* F2: PROBLEM (Before/After Split Cards) */
.problem-before-after { padding: 6rem 2rem; background: #fff; }
.ba-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; }
.ba-card { border-radius: 20px; padding: 2rem; border: 1px solid rgba(0,0,0,0.04); transition: all 0.35s; }
.ba-card.card-before { background: var(--cream-bg); }
.ba-card.card-after { background: #000; color: #fff; }
.ba-card:hover { transform: translateY(-3px); box-shadow: 0 12px 32px rgba(0,0,0,0.06); }
.ba-label { display: inline-block; font-size: 0.6rem; font-weight: 800; padding: 4px 14px; border-radius: 50px; letter-spacing: 1px; text-transform: uppercase; margin-bottom: 1.25rem; }
.ba-label.lb { background: rgba(232,72,85,0.08); color: #E84855; }
.ba-label.la { background: rgba(16,185,129,0.12); color: #10B981; }
.ba-rows { display: flex; flex-direction: column; gap: 12px; }
.ba-row { display: flex; align-items: center; gap: 12px; padding-bottom: 12px; border-bottom: 1px solid rgba(0,0,0,0.04); font-size: 0.9rem; font-weight: 600; }
.ba-card.card-after .ba-row { border-color: rgba(255,255,255,0.06); color: rgba(255,255,255,0.7); }
.ba-row:last-child { border-bottom: none; padding-bottom: 0; }
.ba-icon { width: 24px; height: 24px; flex-shrink: 0; }
.prob-cta-block { text-align: center; margin-top: 2.5rem; }
.prob-cta-block .handwritten-note { margin-bottom: 1rem; display: block; }

/* F3: BRAND MATRIX */
.brand-matrix-section { padding: 5rem 0; background: #000; position: relative; overflow: hidden; }
.matrix-glow { position: absolute; top: -50%; left: 50%; transform: translateX(-50%); width: 800px; height: 800px; background: radial-gradient(circle, rgba(249,115,22,0.05) 0%, transparent 70%); pointer-events: none; }
.matrix-title { font-size: 2.8rem; font-weight: 800; color: #ffffff; margin-bottom: 1rem; text-align: center; }
.market-underline { position: absolute; bottom: -4px; left: 0; width: 100%; height: 12px; }
.matrix-subtitle { font-size: 1.1rem; color: rgba(255,255,255,0.5); max-width: 600px; margin: 0 auto 3rem; text-align: center; }

/* F4: METHODOLOGY (Layered Cards) */
.methodology { padding: 6rem 2rem; background: #000; }
.layer-cards { display: flex; flex-direction: column; gap: 16px; max-width: 900px; margin: 0 auto; }
.lc-card { display: grid; grid-template-columns: 64px 1fr; gap: 1.5rem; padding: 2rem; background: rgba(255,255,255,0.03); border: 1px solid rgba(255,255,255,0.06); border-radius: 20px; transition: all 0.4s; opacity: 0; transform: translateY(20px); }
.lc-card.revealed { opacity: 1; transform: translateY(0); }
.lc-card:hover { border-color: rgba(249,115,22,0.2); }
.lc-num { width: 64px; height: 64px; border-radius: 16px; display: flex; align-items: center; justify-content: center; font-size: 1.1rem; font-weight: 800; flex-shrink: 0; }
.lc-num.n1 { background: rgba(249,115,22,0.12); color: #F97316; }
.lc-num.n2 { background: rgba(16,185,129,0.12); color: #10B981; }
.lc-num.n3 { background: rgba(59,130,246,0.12); color: #3B82F6; }
.lc-num.n4 { background: rgba(139,92,246,0.12); color: #8B5CF6; }
.lc-body h3 { font-size: 1.2rem; font-weight: 800; color: #ffffff; margin-bottom: 0.25rem; }
.lc-label { display: inline-block; font-size: 0.58rem; font-weight: 800; padding: 3px 10px; border-radius: 50px; letter-spacing: 0.5px; text-transform: uppercase; margin-bottom: 0.75rem; }
.lc-label.lo { background: rgba(249,115,22,0.12); color: #F97316; }
.lc-label.lg { background: rgba(16,185,129,0.12); color: #10B981; }
.lc-label.lb { background: rgba(59,130,246,0.12); color: #3B82F6; }
.lc-label.lp { background: rgba(139,92,246,0.12); color: #8B5CF6; }
.lc-body p { font-size: 0.9rem; color: rgba(255,255,255,0.5); line-height: 1.65; margin-bottom: 0.75rem; }
.lc-tags { display: flex; flex-wrap: wrap; gap: 6px; }
.lc-tags span { font-size: 0.7rem; color: rgba(255,255,255,0.35); padding: 4px 10px; background: rgba(255,255,255,0.04); border-radius: 50px; }

/* F5: PLATFORM CHANNELS (Icon Row + Detail) */
.platform-channels { padding: 6rem 2rem; background: var(--cream-bg); }
.channel-icons { display: flex; justify-content: center; gap: 12px; margin-bottom: 2rem; flex-wrap: wrap; }
.ch-icon { width: 72px; height: 72px; border-radius: 18px; display: flex; flex-direction: column; align-items: center; justify-content: center; cursor: pointer; border: 2px solid rgba(0,0,0,0.06); background: #fff; transition: all 0.3s; gap: 4px; }
.ch-icon:hover { border-color: #F97316; }
.ch-icon.active { border-color: #F97316; background: #000; }
.ch-icon .ch-emoji { font-size: 1.5rem; }
.ch-icon .ch-name { font-size: 0.5rem; font-weight: 800; color: var(--text-gray); text-transform: uppercase; letter-spacing: 0.5px; }
.ch-icon.active .ch-name { color: #fff; }
.channel-detail { background: #fff; border-radius: 20px; padding: 2.5rem; border: 1px solid rgba(0,0,0,0.04); }
.cd-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 3rem; }
.cd-left h3 { font-size: 1.4rem; font-weight: 800; color: var(--text-dark); margin-bottom: 0.75rem; }
.cd-left p { font-size: 0.95rem; color: var(--text-gray); line-height: 1.75; margin-bottom: 1.25rem; }
.cd-features { list-style: none; padding: 0; margin: 0; }
.cd-features li { padding: 8px 0 8px 22px; font-size: 0.88rem; color: var(--text-gray); position: relative; border-bottom: 1px solid rgba(0,0,0,0.03); }
.cd-features li::before { content: '→'; position: absolute; left: 0; color: #F97316; font-weight: 700; }
.cd-features li:last-child { border-bottom: none; }
.cd-right { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.cd-stat { background: var(--cream-bg); border-radius: 14px; padding: 1.25rem; text-align: center; }
.cd-stat-val { display: block; font-size: 1.5rem; font-weight: 800; line-height: 1; margin-bottom: 4px; }
.cd-stat-val.orange { color: #F97316; }
.cd-stat-val.green { color: #10B981; }
.cd-stat-label { font-size: 0.7rem; color: var(--text-gray); font-weight: 600; }

/* F6: REACH TICKERS */
.reach-tickers { padding: 6rem 2rem; background: #000; }
.ticker-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.tk-card { background: rgba(255,255,255,0.03); border: 1px solid rgba(255,255,255,0.06); border-radius: 20px; padding: 2rem 1.5rem; text-align: center; transition: all 0.35s; }
.tk-card:hover { border-color: rgba(249,115,22,0.2); transform: translateY(-4px); }
.tk-val { font-size: 2.8rem; font-weight: 800; line-height: 1; display: inline; }
.tk-val.orange { color: #F97316; }
.tk-val.green { color: #10B981; }
.tk-val.white { color: #ffffff; }
.tk-suffix { font-size: 1.4rem; font-weight: 800; }
.tk-label { font-size: 0.85rem; font-weight: 700; color: #ffffff; margin: 0.5rem 0; display: block; }
.tk-card > p { font-size: 0.78rem; color: rgba(255,255,255,0.35); line-height: 1.5; }

/* F7: GROWTH TABLE */
.growth-grid-section { padding: 6rem 2rem; background: #fff; }
.grid-tabs { display: flex; justify-content: center; gap: 8px; margin-bottom: 2.5rem; flex-wrap: wrap; }
.grid-tab { padding: 12px 28px; border: 2px solid rgba(0,0,0,0.08); border-radius: 50px; font-size: 0.85rem; font-weight: 700; color: var(--text-gray); background: transparent; cursor: pointer; transition: all 0.25s; font-family: inherit; }
.grid-tab:hover { border-color: #F97316; color: #F97316; }
.grid-tab.active { background: #000; border-color: #000; color: #fff; }
.grid-table-wrap { overflow-x: auto; border-radius: 16px; border: 1px solid rgba(0,0,0,0.06); }
.growth-table { width: 100%; border-collapse: collapse; font-size: 0.9rem; }
.growth-table thead { background: #000; }
.growth-table th { padding: 16px 20px; text-align: left; font-size: 0.7rem; font-weight: 800; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.7); }
.growth-table td { padding: 16px 20px; border-bottom: 1px solid rgba(0,0,0,0.04); color: var(--text-dark); font-weight: 600; }
.growth-table tbody tr:hover { background: rgba(249,115,22,0.02); }
.val-good { color: #10B981 !important; font-weight: 800 !important; }
.val-bad { color: var(--accent-red) !important; text-decoration: line-through; opacity: 0.6; }
.val-lift { color: #F97316 !important; font-weight: 800 !important; }
.grid-mobile-cards { display: none; }
.gmc-card { background: #fff; border-radius: 14px; margin-bottom: 12px; border: 1px solid rgba(0,0,0,0.06); box-shadow: 0 2px 8px rgba(0,0,0,0.03); overflow: hidden; }
.gmc-header { display: grid; grid-template-columns: auto 1fr; align-items: center; }
.gmc-rank { display: flex; align-items: center; justify-content: center; padding: 12px 16px; background: #F97316; color: #fff; font-size: 1rem; font-weight: 800; min-width: 50px; }
.gmc-industry-name { padding: 12px 16px; font-size: 0.92rem; font-weight: 800; color: var(--text-dark); background: rgba(249,115,22,0.05); }
.gmc-grid { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid rgba(0,0,0,0.05); }
.gmc-grid-header { background: rgba(0,0,0,0.02); }
.gmc-grid-cell { padding: 10px 8px; text-align: center; font-size: 0.75rem; font-weight: 700; border-right: 1px solid rgba(0,0,0,0.04); }
.gmc-grid-cell:last-child { border-right: none; }
.gmc-grid-header .gmc-grid-cell { color: var(--text-gray); font-size: 0.62rem; text-transform: uppercase; letter-spacing: 0.5px; padding: 8px 6px; }
.gmc-grid-body .gmc-grid-cell { color: var(--text-dark); font-weight: 700; font-size: 0.82rem; }

/* F8: DASHBOARDS (Bento Grid) */
.dashboards-bento { padding: 6rem 2rem; background: #000; }
.bento-grid { display: grid; grid-template-columns: repeat(3, 1fr); grid-auto-rows: auto; gap: 16px; }
.bg-card { background: rgba(255,255,255,0.03); border: 1px solid rgba(255,255,255,0.08); border-radius: 16px; padding: 1.75rem; transition: all 0.3s; }
.bg-card:hover { border-color: rgba(249,115,22,0.2); transform: translateY(-3px); }
.bg-card.span-2 { grid-column: span 2; }
.bg-badge { display: inline-block; font-size: 0.6rem; font-weight: 800; padding: 4px 12px; border-radius: 50px; margin-bottom: 0.75rem; letter-spacing: 0.5px; text-transform: uppercase; }
.bg-badge.bo { background: rgba(249,115,22,0.15); color: #F97316; }
.bg-badge.bg { background: rgba(16,185,129,0.15); color: #10B981; }
.bg-badge.bb { background: rgba(59,130,246,0.15); color: #3B82F6; }
.bg-badge.bp { background: rgba(139,92,246,0.15); color: #8B5CF6; }
.bg-badge.br { background: rgba(232,72,85,0.15); color: #E84855; }
.bg-badge.by { background: rgba(245,158,11,0.15); color: #F59E0B; }
.bg-title { font-size: 1rem; font-weight: 800; color: #ffffff; margin-bottom: 0.25rem; }
.bg-sub { font-size: 0.72rem; color: rgba(255,255,255,0.4); margin-bottom: 1rem; }
.bg-metrics { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; margin-bottom: 1rem; }
.bg-m { padding: 10px; background: rgba(255,255,255,0.04); border-radius: 10px; }
.bg-m-label { display: block; font-size: 0.58rem; font-weight: 700; color: rgba(255,255,255,0.35); text-transform: uppercase; }
.bg-m-val { display: block; font-size: 1.05rem; font-weight: 800; color: #ffffff; }
.bg-m-val.orange { color: #F97316; }
.bg-m-val.green { color: #10B981; }
.bg-note { font-size: 0.78rem; color: rgba(255,255,255,0.4); line-height: 1.5; padding-top: 0.75rem; border-top: 1px solid rgba(255,255,255,0.06); }

/* F9: COMPARISON */
.compare-section { padding: 6rem 2rem; background: var(--cream-bg); }
.compare-table-wrap { border-radius: 16px; overflow: hidden; border: 1px solid rgba(0,0,0,0.06); }
.compare-table { width: 100%; border-collapse: collapse; }
.compare-table thead th { padding: 20px; font-size: 0.72rem; font-weight: 800; letter-spacing: 1.5px; text-transform: uppercase; text-align: center; background: #000; color: rgba(255,255,255,0.7); }
.compare-table thead th:first-child { text-align: left; color: rgba(255,255,255,0.4); }
.compare-table thead th.th-us { color: #F97316; }
.compare-table td { padding: 16px 20px; border-bottom: 1px solid rgba(0,0,0,0.04); font-size: 0.88rem; font-weight: 600; text-align: center; }
.compare-table td:first-child { text-align: left; color: var(--text-dark); font-weight: 700; }
.compare-table tbody tr:hover { background: rgba(249,115,22,0.02); }
.cmp-check { color: #10B981; font-weight: 800; }
.cmp-x { color: rgba(0,0,0,0.12); }
.cmp-partial { color: #F59E0B; }
.compare-mobile { display: none; }
.cm-card { background: #fff; border-radius: 16px; padding: 1.5rem; margin-bottom: 12px; border: 1px solid rgba(0,0,0,0.06); }
.cm-card.card-us { background: #000; border-color: #F97316; }
.cm-card-header { font-size: 1.1rem; font-weight: 800; margin-bottom: 0.5rem; color: var(--text-dark); }
.cm-card.card-us .cm-card-header { color: #ffffff; }
.cm-card-sub { font-size: 0.78rem; color: var(--text-gray); margin-bottom: 1rem; padding-bottom: 0.75rem; border-bottom: 1px solid rgba(0,0,0,0.06); }
.cm-card.card-us .cm-card-sub { color: rgba(255,255,255,0.4); border-color: rgba(255,255,255,0.08); }
.cm-row { display: flex; justify-content: space-between; align-items: center; padding: 8px 0; font-size: 0.85rem; font-weight: 600; border-bottom: 1px solid rgba(0,0,0,0.03); }
.cm-card.card-us .cm-row { color: rgba(255,255,255,0.7); border-color: rgba(255,255,255,0.05); }
.cm-row:last-child { border-bottom: none; }

/* F10: FREE AUDIT */
.free-audit-section { padding: 6rem 2rem; background: #000; position: relative; overflow: hidden; }
.audit-bg-dots { position: absolute; inset: 0; background-image: radial-gradient(circle at 2px 2px, rgba(249,115,22,0.03) 1px, transparent 0); background-size: 40px 40px; pointer-events: none; }
.free-audit-section .container { display: grid; grid-template-columns: 1fr 1fr; gap: 3.5rem; align-items: start; position: relative; z-index: 2; }
.audit-content h2 { font-size: 2.5rem; font-weight: 800; color: #ffffff; line-height: 1.15; margin-bottom: 1rem; }
.audit-sub { font-size: 1.05rem; color: rgba(255,255,255,0.55); margin-bottom: 2rem; line-height: 1.7; }
.audit-checklist { display: grid; grid-template-columns: 1fr 1fr; gap: 10px 20px; margin-bottom: 2rem; }
.ac-item { display: flex; align-items: center; gap: 10px; font-size: 0.88rem; color: rgba(255,255,255,0.7); font-weight: 600; }
.ac-item svg { flex-shrink: 0; }
.audit-guarantee { display: flex; align-items: flex-start; gap: 14px; padding: 1.25rem; background: rgba(255,200,0,0.05); border: 1px solid rgba(255,200,0,0.12); border-radius: 12px; }
.audit-guarantee strong { display: block; color: #FFD700; font-size: 0.95rem; margin-bottom: 4px; }
.audit-guarantee p { font-size: 0.82rem; color: rgba(255,255,255,0.45); line-height: 1.5; margin: 0; }
.audit-form-col { position: relative; }

/* FORM */
.form-card-glass { background: #0A0A0C; border: 1px solid rgba(255,255,255,0.08); border-radius: 20px; padding: 2rem; position: relative; box-shadow: inset 0 0 40px rgba(0,0,0,0.5); }
.form-card-glass::before { content: ''; position: absolute; top: 0; left: 20px; right: 20px; height: 1px; background: linear-gradient(90deg, transparent, #F97316, transparent); opacity: 0.5; }
.form-header-row { display: flex; justify-content: space-between; align-items: center; margin-bottom: 1.5rem; }
.dynamic-headline { font-size: 1.4rem; font-weight: 800; color: #ffffff; display: flex; align-items: center; white-space: nowrap; height: 36px; }
.typewriter-text { color: #F97316 !important; font-weight: 800; min-width: 10px; }
.cursor { display: inline-block; width: 3px; height: 24px; background: #10B981; margin-left: 4px; animation: blinkCursor 0.8s infinite; }
@keyframes blinkCursor { 0%,100% { opacity:1; } 50% { opacity:0; } }
.live-indicator { font-size: 0.78rem; color: #27C93F; background: rgba(39,201,63,0.1); padding: 6px 14px; border-radius: 50px; display: flex; align-items: center; gap: 6px; font-weight: 600; white-space: nowrap; }
.blink-dot { width: 6px; height: 6px; background: #27C93F; border-radius: 50%; box-shadow: 0 0 8px #27C93F; animation: blinkLive 2s infinite; }
@keyframes blinkLive { 0%,100% { opacity:1; } 50% { opacity:0.4; } }
.smart-form { display: flex; flex-direction: column; gap: 1.25rem; }
.form-row-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 1.25rem; }
.input-wrap { position: relative; }
.input-wrap input,.input-wrap textarea { width: 100%; background: transparent; border: none; border-bottom: 1px solid rgba(255,255,255,0.15); padding: 12px 0; color: #fff; font-size: 0.95rem; font-family: inherit; transition: border-color 0.3s; box-sizing: border-box; }
.input-wrap textarea { resize: vertical; min-height: 50px; max-height: 120px; line-height: 1.5; }
.input-wrap input:focus,.input-wrap textarea:focus { outline: none; border-color: #F97316; }
.input-wrap label { position: absolute; left: 0; top: 12px; color: rgba(255,255,255,0.35); font-size: 0.95rem; pointer-events: none; transition: all 0.3s ease; }
.input-wrap input:focus ~ label,.input-wrap input:not(:placeholder-shown) ~ label,.input-wrap textarea:focus ~ label,.input-wrap textarea:not(:placeholder-shown) ~ label { top: -10px; font-size: 0.72rem; color: #F97316; }
.phone-group { display: flex; align-items: center; border-bottom: 1px solid rgba(255,255,255,0.15); transition: border-color 0.3s; }
.phone-group:focus-within { border-color: #F97316; }
.country-select-wrapper { position: relative; width: 90px; flex-shrink: 0; }
.country-select { width: 100%; background: transparent; border: none; color: #ccc; font-size: 0.88rem; font-family: inherit; cursor: pointer; appearance: none; padding: 12px 0; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='10' height='10' viewBox='0 0 10 10'%3E%3Cpath d='M2 3l3 3 3-3' fill='none' stroke='%23888' stroke-width='1.5' stroke-linecap='round'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 2px center; padding-right: 16px; }
.country-select option { background: #111; color: #fff; }
.country-select:focus { outline: none; }
.phone-field { border-bottom: none !important; padding-left: 12px !important; flex: 1; }
.minimal-select { width: 100%; background: transparent; border: none; border-bottom: 1px solid rgba(255,255,255,0.15); padding: 12px 0; color: rgba(255,255,255,0.4); font-size: 0.95rem; font-family: inherit; cursor: pointer; transition: border-color 0.3s; appearance: none; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='12' viewBox='0 0 12 12'%3E%3Cpath d='M2 4l4 4 4-4' fill='none' stroke='%23888' stroke-width='1.5' stroke-linecap='round'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 4px center; padding-right: 20px; box-sizing: border-box; }
.minimal-select:focus { outline: none; border-color: #F97316; color: #fff; }
.minimal-select option { background: #111; color: #fff; }
.f-submit-btn { margin-top: 0.25rem; background: #fff; color: #000; border: none; padding: 16px 32px; border-radius: 8px; font-size: 1rem; font-weight: 700; font-family: inherit; cursor: pointer; display: flex; justify-content: center; align-items: center; gap: 10px; width: 100%; transition: all 0.3s ease; }
.f-submit-btn:hover { background: #F97316; color: #fff; }
.f-submit-btn:hover .arrow-icon { transform: translateX(4px); }
.f-submit-btn:disabled { opacity: 0.7; cursor: not-allowed; }
.arrow-icon { transition: transform 0.3s ease; }
.form-trust-note { text-align: center; font-size: 0.78rem; color: rgba(255,255,255,0.3); margin-top: 0.25rem; }
.form-status { padding: 12px 16px; border-radius: 8px; font-size: 0.88rem; font-weight: 600; text-align: center; }
.form-status.success { background: rgba(16,185,129,0.12); color: #10B981; border: 1px solid rgba(16,185,129,0.25); }
.form-status.error { background: rgba(232,72,85,0.12); color: #E84855; border: 1px solid rgba(232,72,85,0.25); }

/* F11: TECH CHIPS */
.tech-chips-section { padding: 5rem 2rem; background: var(--cream-bg); }
.tech-chips { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; }
.tc-chip { background: #fff; border: 1px solid rgba(0,0,0,0.04); border-radius: 14px; padding: 1.5rem 1.25rem; text-align: center; transition: all 0.3s; }
.tc-chip:hover { transform: translateY(-3px); box-shadow: 0 8px 24px rgba(0,0,0,0.05); border-color: rgba(249,115,22,0.12); }
.tc-chip .tc-emoji { font-size: 1.8rem; margin-bottom: 0.5rem; display: block; }
.tc-chip strong { display: block; font-size: 0.88rem; font-weight: 800; color: var(--text-dark); margin-bottom: 2px; }
.tc-chip span { font-size: 0.72rem; color: var(--text-gray); line-height: 1.4; }

/* F12: ATTRIBUTION (Unique to PPC) */
.attribution-section { padding: 6rem 2rem; background: #000; }
.attr-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.at-card { background: rgba(255,255,255,0.03); border: 1px solid rgba(255,255,255,0.08); border-radius: 16px; padding: 1.75rem; transition: all 0.35s; }
.at-card:hover { border-color: rgba(249,115,22,0.2); transform: translateY(-3px); }
.at-tag { display: inline-block; font-size: 0.58rem; font-weight: 800; padding: 4px 12px; border-radius: 50px; letter-spacing: 1px; text-transform: uppercase; margin-bottom: 0.75rem; }
.at-tag.to { background: rgba(249,115,22,0.12); color: #F97316; }
.at-tag.tg { background: rgba(16,185,129,0.12); color: #10B981; }
.at-tag.tb { background: rgba(59,130,246,0.12); color: #3B82F6; }
.at-tag.tp { background: rgba(139,92,246,0.12); color: #8B5CF6; }
.at-tag.ty { background: rgba(245,158,11,0.12); color: #F59E0B; }
.at-tag.tr { background: rgba(232,72,85,0.12); color: #E84855; }
.at-title { font-size: 1.05rem; font-weight: 800; color: #ffffff; margin-bottom: 0.5rem; }
.at-desc { font-size: 0.82rem; color: rgba(255,255,255,0.5); line-height: 1.6; margin-bottom: 1rem; }
.at-stat { display: flex; gap: 1.5rem; padding-top: 0.75rem; border-top: 1px solid rgba(255,255,255,0.06); }
.at-stat div span:first-child { display: block; font-size: 1.1rem; font-weight: 800; color: #F97316; }
.at-stat div span:last-child { font-size: 0.65rem; color: rgba(255,255,255,0.35); font-weight: 600; }

/* F13: CASE STUDIES (Tabbed Cards) */
.case-tabbed-section { padding: 6rem 2rem; background: var(--cream-bg); }
.cs-tab-row { display: flex; gap: 8px; justify-content: center; margin-bottom: 2.5rem; flex-wrap: wrap; }
.cs-tab-btn { padding: 10px 20px; border: 2px solid rgba(0,0,0,0.06); border-radius: 50px; font-size: 0.82rem; font-weight: 700; color: var(--text-gray); background: #fff; cursor: pointer; transition: all 0.25s; font-family: inherit; }
.cs-tab-btn:hover { border-color: #F97316; }
.cs-tab-btn.active { background: #000; border-color: #000; color: #fff; }
.cs-panel { display: none; animation: fadeSlide 0.5s ease; }
.cs-panel.active { display: block; }
@keyframes fadeSlide { from { opacity:0;transform:translateY(10px); } to { opacity:1;transform:none; } }
.csp-card { background: #000; border-radius: 20px; padding: 2rem; }
.csp-title { font-size: 1.2rem; font-weight: 800; color: #ffffff; margin-bottom: 1.5rem; }
.csp-phases { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; margin-bottom: 1.5rem; }
.csp-phase-tag { display: inline-block; font-size: 0.6rem; font-weight: 800; letter-spacing: 1px; text-transform: uppercase; padding: 4px 12px; border-radius: 50px; margin-bottom: 0.75rem; }
.csp-phase-tag.challenge { background: rgba(232,72,85,0.12); color: #E84855; }
.csp-phase-tag.fix { background: rgba(249,115,22,0.12); color: #F97316; }
.csp-phase-tag.result { background: rgba(16,185,129,0.12); color: #10B981; }
.csp-phase p { font-size: 0.85rem; color: rgba(255,255,255,0.55); line-height: 1.6; }
.csp-stats { display: flex; gap: 2rem; margin-bottom: 1.5rem; padding-top: 1.25rem; border-top: 1px solid rgba(255,255,255,0.06); flex-wrap: wrap; }
.csp-s-val { display: block; font-size: 1.5rem; font-weight: 800; color: #10B981; line-height: 1; }
.csp-s-label { font-size: 0.68rem; color: rgba(255,255,255,0.4); font-weight: 600; margin-top: 4px; }
.csp-quote { padding: 1.25rem; background: rgba(255,255,255,0.03); border-left: 3px solid #F97316; border-radius: 0 12px 12px 0; }
.csp-quote p { font-size: 0.9rem; color: rgba(255,255,255,0.65); line-height: 1.7; font-style: italic; margin-bottom: 0.5rem; }
.csp-quote cite { font-style: normal; font-size: 0.8rem; color: rgba(255,255,255,0.4); }
.csp-quote cite strong { color: #ffffff; }

/* FOOTER */
.footer-logo-img { height: 40px; width: auto; margin-bottom: 1rem; }

/* RESPONSIVE 1024 */
@media (max-width: 1024px) {
    .ppc-hero .container { grid-template-columns: 1fr; gap: 2rem; }
    .hero-visual { display: none; }
    .ppc-hero h1 { font-size: 2.6rem; }
    .free-audit-section .container { grid-template-columns: 1fr; gap: 2.5rem; }
    .ba-grid { grid-template-columns: 1fr; }
    .cd-grid { grid-template-columns: 1fr; }
    .ticker-grid { grid-template-columns: repeat(2, 1fr); }
    .bento-grid { grid-template-columns: repeat(2, 1fr); }
    .bg-card.span-2 { grid-column: span 1; }
    .attr-grid { grid-template-columns: repeat(2, 1fr); }
    .tech-chips { grid-template-columns: repeat(2, 1fr); }
    .audit-checklist { grid-template-columns: 1fr; }
    .compare-table-wrap { display: none; }
    .compare-mobile { display: block; }
    .csp-phases { grid-template-columns: 1fr; }
}
/* RESPONSIVE 768 */
@media (max-width: 768px) {
    body { padding-top: 60px; }
    .container { padding: 0 1.25rem; }
    .section-header h2, .light-heading, .matrix-title { font-size: 1.75rem; }
    .section-desc, .section-desc-light { font-size: 0.95rem; }
    .section-header { margin-bottom: 2rem; }
    .ppc-hero { padding: 2.5rem 1.25rem 3rem; }
    .ppc-hero h1 { font-size: 1.85rem; letter-spacing: -0.5px; }
    .hero-stats-row { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
    .hero-stat-divider { display: none; }
    .hero-stat-val { font-size: 1.5rem; }
    .hero-cta-row { flex-direction: column; align-items: stretch; gap: 1rem; }
    .cta-link-ghost { justify-content: center; }
    .hero-badge-row { flex-direction: column; align-items: flex-start; }
    .problem-before-after { padding: 4rem 1.25rem; }
    .brand-matrix-section { padding: 4rem 0; }
    .matrix-title { font-size: 1.6rem; padding: 0 1rem; }
    .matrix-subtitle { font-size: 0.9rem; padding: 0 1rem; }
    .methodology { padding: 4rem 1.25rem; }
    .lc-card { grid-template-columns: 48px 1fr; gap: 1rem; padding: 1.5rem; }
    .lc-num { width: 48px; height: 48px; font-size: 0.9rem; }
    .platform-channels { padding: 4rem 1.25rem; }
    .ch-icon { width: 56px; height: 56px; border-radius: 14px; }
    .ch-icon .ch-emoji { font-size: 1.2rem; }
    .channel-detail { padding: 1.5rem; }
    .cd-right { grid-template-columns: 1fr 1fr; gap: 8px; }
    .reach-tickers { padding: 4rem 1.25rem; }
    .tk-val { font-size: 2rem; }
    .tk-suffix { font-size: 1rem; }
    .growth-grid-section { padding: 4rem 1.25rem; }
    .grid-table-wrap { display: none; }
    .grid-mobile-cards { display: block; }
    .grid-tab { padding: 10px 18px; font-size: 0.78rem; }
    .dashboards-bento { padding: 4rem 1.25rem; }
    .bento-grid { grid-template-columns: 1fr; }
    .compare-section { padding: 4rem 1.25rem; }
    .free-audit-section { padding: 4rem 1.25rem; }
    .audit-content h2 { font-size: 1.7rem; }
    .form-card-glass { padding: 1.5rem; }
    .form-row-2 { grid-template-columns: 1fr; }
    .form-header-row { flex-direction: column; align-items: flex-start; gap: 0.5rem; }
    .dynamic-headline { font-size: 1.15rem; white-space: normal; height: auto; }
    .tech-chips-section { padding: 4rem 1.25rem; }
    .attribution-section { padding: 4rem 1.25rem; }
    .attr-grid { grid-template-columns: 1fr; gap: 12px; }
    .case-tabbed-section { padding: 4rem 1.25rem; }
    .cs-tab-row { gap: 4px; overflow-x: auto; justify-content: flex-start; flex-wrap: nowrap; padding-bottom: 8px; -webkit-overflow-scrolling: touch; }
    .cs-tab-btn { padding: 8px 14px; font-size: 0.72rem; white-space: nowrap; flex-shrink: 0; }
    .faq-section-premium { padding: 4rem 0; }
    .footer-nav-grid { grid-template-columns: 1fr 1fr; }
}
/* RESPONSIVE 480 */
@media (max-width: 480px) {
    .container { padding: 0 1rem; }
    .ppc-hero { padding: 2rem 1rem 2.5rem; }
    .ppc-hero h1 { font-size: 1.55rem; }
    .section-header h2, .light-heading, .matrix-title { font-size: 1.45rem; }
    .hero-stat-val { font-size: 1.3rem; }
    .ticker-grid { grid-template-columns: 1fr; }
    .tk-val { font-size: 2.2rem; }
    .tech-chips { grid-template-columns: 1fr; }
    .cd-right { grid-template-columns: 1fr; }
    .grid-tab { padding: 8px 14px; font-size: 0.72rem; }
    .audit-content h2 { font-size: 1.45rem; }
    .ch-icon { width: 48px; height: 48px; }
    .footer-nav-grid { grid-template-columns: 1fr; }
}